It was #MINTToBe Together

Bohemia, NY, September 3, 2019– Chef Robert Irvine’s award-winning FITCRUNCH® is bringing something cool and energizing to this year’s Olympia expo with the release of their all-new Mint Chocolate Chip snack size bar. According to Irvine, certain things in life like smooth, rich chocolate and refreshing mint are just destined to be together so it was pure destiny for him to create this delicious protein-packed on-the-go snack.

Reaching for a protein bar is all about making a better choice—forgoing sugary snacks in favor of something that can help you reach your fitness and wellness goals. Well, I believe you ought to be rewarded for making that choice and that’s where my new Mint Chocolate Chip FITCRUNCH snack bar comes in. We worked incredibly hard on the flavor for these bars and what we came up with was so authentic, you’ll swear we wrapped up a scoop of mint chocolate chip from the ice cream parlor and dipped it in chocolate. But this bar is not a decadent treat—it packs 16 grams of high-quality whey protein—it only tastes like one. Eating great shouldn’t feel like work. It should be fun. I’m proud to take that mission one step further with these Mint Chocolate Chip FITCRUNCH bars. – Chef Robert Irvine

Get free samples at the Mr. Olympia expo in Las Vegas on September 13th & 14th at FITCRUNCH® booth #1519. While you’re there, you can make a difference by donating to The Robert Irvine Foundation where 100% of the proceeds go straight to the cause. Stay in the middle of all the action and fun by visiting or by following the hashtags #MintToBe, #fitcrunch and #crunchtime. FITCRUNCH® will have many giveaways and promotional offers during the launch of this all-new snack bar!

The Robert Irvine Foundation’s primary focus is on giving-back and servicing the men and women defending our country, first responders and the many other heroes in our lives (active, retired, and veterans). They strive to create awareness throughout the community about the sacrifices made by our military personnel, first responders, and their families, and inspiring community support for the men and women defending our freedom. Even if you can’t make it to the Olympia, you can still make a difference by texting “GIVE” to 813-536-5006.

About FITCRUNCH® Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

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For more information about The Robert Irvine Foundation visit

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at

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