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Snack Size Protein Bar Hits All Costco Shelves This February

Bohemia, NY, January 15, 2018– Chef Robert Irvine’s award-winning FITCRUNCH® is bringing value and snacking to Costco shelves with their delicious Chocolate Peanut Butter Snack Size Bar 18ct Value Pack. This bar is sure to become a Costco fan favorite; welcoming you with a sweet, chocolatey exterior, layered with peanut-buttery richness, real peanuts over an unforgettable, baked cookie core and packed with quality protein. FITCRUNCH® gives you the classic candy bar combination of peanut butter and chocolate while stopping cravings in their tracks with 16g of protein and 3g of sugar in a satisfying 190 calorie snack.

Chocolate Peanut Butter brings you decadence and taste all rolled into one delicious masterpiece of snack-sized, baked goodness. This bar is the perfect anytime snack; packed with 16 grams of superior protein and delivers big taste with no guilt in each bite. This fit-friendly bar promises to control your sweet tooth cravings with its savory oven-baked goodness.

“FITCRUNCH is built around the idea that you don’t have to deprive yourself in the pursuit of better health and our snack size bar continues that tradition,” Irvine says. “My snack size bar allows fitness enthusiasts and regular folks on the go to be able to enjoy something that tastes sweet and decadent, but actually delivers quality protein and nutrients to support muscle repair and sustained energy. Whenever you have cravings for the kinds of foods that can derail your goals, you can always make a better choice. As we continue to grow FITCRUNCH, I hope we can make that choice easier for more and more people.”


Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

Find FITCRUNCH® on Facebook, Instagram, Twitter, Pinterest, YouTube and at fitcrunchbars.com.

FITCRUNCH® Delicious nutrition for all lifestyles.

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