Tuesday, October 13, 2015
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Fit Crunch Bars

Fit Crunch Bars

If you follow me on Twitter or Facebook I’m sure you’ve read how excited I am about the launch of my Fit Crunch baked protein bar. The bars are high in protein, low in sugar and baked and packaged in our facility in Pittsburgh. What makes this bar taste so good is a soft-batch cookie dough baked center, just like grandma used to make for us as kids. Then, several layers, like chocolate, peanut butter, soy puffs, are baked on to the bar to add texture, protein and even more taste. It’s unlike any protein bar you’ve ever tasted.

In early September we were in Philadelphia shooting a commercial for the bars and were asking people to recall the last protein bar they ate and share that experience with us. Several people talked recalled that the last bar they ate tasted like “cardboard”, was “dry”, “hard” and that they had to “choke it down”. We then gave each person a Fit Crunch bar and watched them savor the first bite. As they were enjoying the Fit Crunch bar we asked what they thought. Several people said it tasted like a “candy bar”, was unlike any other protein bar they had before and, one guy, a personal trainer at the gym we were filming at, finished the bar before we had a chance to ask him about his first bite.

CRIF_Pb_WrapCRIF_CookiesCream_WrapAs you can see, I’m very proud and excited about the launch of these bars. I believe they will change the way people think about protein bars and how people either supplement their protein during the day or, satisfy a mid-afternoon snack.

Two flavors are coming out this month, Peanut Butter– my favorite– and Cookies and Cream. A third flavor, Caramel, will come out later this year. Be sure to follow Fit Crunch on Facebook /FitCrunchBars and Twitter @FitCrunchBars for chances to try the bars for free.

Check out our commercial!


  1. to chef irvine,
    wow! outstanding!delicious!yummy!scrumptious!home run right out of the park!all those terms describe how wonderful,tasty,nutritious and flavorful your new fit rx bars are.they have to be the best bars ive ever eaten bar-excuse the pun-none!they taste as great as a candy bar,but with no sugar after taste whatsoever.they are seriously huge for a bar and are the most filling of any bar,to satisfy that after work out craving.your baking the bars has added to the flavor and taste of them dramatically.just so much better than ANY bar ive ever tried before.you should be commended for creating a real winner of a nutrition bar.your quality approach to making this bar helps it stand far above any others of its kind due to your ingredients and way the bar is baked.thanks for giving me the chance for getting to try a free sample of your bars.im going to order a case of them for myself alone and ask my local gym to contact your company to get the gym and other areas to begin supplying the bars to members.you have proven again that when robert irvine does something he does it with all the gusto and passion and commitment a great chef and human being brings to every endeavour-quality! thanks chef irvine
    sincerely bob kremensky

  2. I ordered a sample bar and gave it to my Mom and she LOVED it. She wanted me to tweet you and tell you this and then I saw this comment section. She is thinking about getting some more we just have to figure where they are sold and the cost of course. She took it to church and the ladies there where very impressed. There was a nutritious there and she said they were one of they best she has seen. My mom has just been diagnose with high blood pressure and has to start watching what she eats, she is almost 80 and has always been in good shape so this is all new for her. These bars I think will help her and she likes them. I got her into the Food Network about a ear ago and she is a big fan of yours so she was excited about this bar.

    • Thanks for sharing Cindy. They are available online on Amazon, bodybuilding.com, and fitcrunchbars.com if you would like to purchase some!

  3. I love the protein bars! These are the best tasting bars by far! Hopefully there will be more flavors coming out soon. I have a couple of ideas for flavors,brownie,banana nut,and fruit flavors.

  4. Chef I can’t find a book to purchase and get autographed by you! However I did discover where to get you bars and spoke with my oncologist raga riding ingredients and he thinks this would be an acceptable source if added protein for me to supplement with can’t wait to get them


  5. To whom it may concern,I would love to try out the new protein bars but i went to my local GNC out here in kennewick,Wa .They didnt have them and had no clue they were out.I dont want to order a whole case of them on the website in case there is that off chance that i dont like them.do i just have to wait? Other than that i love the show(RI).keep up the great work ,

  6. I saw the crunch bars and saw that Chef Robert Irvine had them made I knew they had to be good and they are better than I expected. I have tried other bars and were horrible.

  7. Why did you include sorbitol and maltitol in these bars? These are known to cause stomach distress. Also corn syrup and maltodextrin? 8 grams of fat? wheat? which makes these not gluten-free. Any thoughts on making these more natural? Great amount of protein!

  8. Your products sound great! We are going to try them soon. Any plans to come out with a caramel flavor without nuts? My boyfriend does not eat nuts but loves caramel (so far he can only try the cookies and cream). Thanks!

  9. Hi Chef,

    I normally buy the Atkins Proteins Bars, but at my last Wal-Mart run, I came across your PB Fit Crunch bars and decided to give them a try. YUMMY!!! I love them! I really love the taste, and I love that these are baked. I will definitely keep an eye out for the Cookies & Cream one.

    Just wanted to share that with you… Thank you so much man!



    Irma Covarrubias

  10. I love,love,love there bars!!! They don’t have that awful aftertaste that so many of the protein bars have. Too many of the protein bars are made of chocolate and taste as though they are trying to cover up some foul-tasting ingredient. These bars stand on their own. I especially like the peanut butter bars. I look in every store I go into for them but so far the only store that has them is Walmart. I sure hope there will be other stores getting them out here in Oregon. I’d buy a case if I could. .

  11. Chef,

    Been through a field of protein bars with bodybuilding.com and what the hec, I’ll try yours. Are your protein bars just another restaurant in need of help? No. I work in quality for a huge aerospace company, workout a lot and I know what quality workmanship should be. What sets them apart for me aside from the taste is the “baked” crunch and they don’t taste like a wad of gooey whey protein. Most bars I’m just glad to get it down, with yours I literally want eat another. My new meal replacement bar is NOT impossible. Well done, five stars ! Now.. go make them better.


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